Icons for Storage Rack Packaging
These icons needed to represent specific sports such as skiing, snowboarding, lacross, hockey, and skate boarding. They will be used as a visual list of what items could be stored on this rack in place of text. I had to work with the three primary brand colors to create two toned icons.
The icons were to be located on the front of the instruction insert that would be inside the poly-bag packaging for the storage rack.
USP Icons for StoreYourBoard Homepage Redesign
When I was assisting with the resdesign of the StoreYourBoard homepage, I was tasked with creating the Icons for our company USPs. I was given a few important design considerations. My first round of designs were created for the USPs: Designed in Viriginia, Expertly Made, and Hand Picked Selection.
Designed in Virginia
Expertly Made
Hand Picked Selection
After the first round of designs, USPs were revised. The new USPs were 10,000+ 5 Star Reviews, Fast and Free Shipping, Excellent Customer Service, and 90-Day Guarantee. Each of these USPs should be accompanied by a short paragraph of text to explain the USPs.
I was given updated design constraints along with the revisons to the USPs. First, I was told to use either solid colors (limited to two or one tone) or one consistent line weight. Second, the simpler the better. They need to be simple shapes. Finally, the icons needed to be very small on the homepage with the text.
10,000+ 5 Star Reviews
Fast and Free Shipping
Excellent Customer Service
90-Day Guarantee
After the second round of designs were complete, three USPs were selected. Those were 10,000+ 5 Star Reviews, Fast and Free Shipping, and 90-Day Guarantee. One of my coworkers, Lizzy created the copy that would be used on the home page along with the designs.
Fast & Free Shipping: Shipped daily from our HQ in Troy, Virginia to the 48 contiguouse states.
10,000+ 5 Star Reviews: Customers are raving about our award-winning garage storage products.
